Reem is Senior Associate at DinarStandard, a specialized market research and advisory firm focused on the emerging Islamic markets of Halal/Tayyab food, Muslim travel market, Islamic/Ethical Finance, and OIC member countries. Reem conducts research, develops marketing and business plans, and executes marketing campaigns for companies targeting the Muslim Market. Reem frequently speaks at industry events. She spoke about the Muslim Travel Market at the Global Islamic Economy Summit in Dubai in November 2013; at ITB Berlin, the world’s largest tourism trade fair; at the American Hotel & Motel Association’s 2012 Fall Conference; as well as at a Jordan Tourism Development Project symposium in Amman, Jordan. Reem also spoke about the US Muslim Consumer Market at New York University’s Ethnic Marketing: How to Target the Multicultural Consumer course. Reem holds the CIM Advanced Marketing Certificate from the Chartered Institute of Marketing in the UK.