A dedicated professional from Pakistan, Mr. Asad Sajjad is a Master of Business
Administration in Marketing from the Greenwich University, London, UK. He did his
Bachelors in Business Administration from the Los Angeles City College, USA.
He took these degrees after graduating in Commerce from Pakistan’s eminent
institution, the Government Commerce College, Karachi.
Asad Sajjad has been working as a Halal Agenda Promoter since 2008, speaking about the Importance
of Halal Certification for the producers and exporters in OIC countries to enter the trillion dollar global
Asad is the founder member of HDC (Halal Development Council), a registered NPO/NGO dedicated
to the development of Halal Economy. The HDC comprises of a team of reputable scholars & technocrats
who are dedicated to the mission and have been creating awareness, about the importance of Halal
Certification and the benefits of Halal Certified exports.
Asad also founded ‘Halal Products & Services Association of Pakistan’ (HAP), the only registered
trade body in Pakistan to represent the Halal Products & Service sectors with the objective to advocate
for better export environment and to solicit maximum facilities for the Halal Products & Services trade..
Along with Halal India, Asad founded the SAARC-HC (SAARC Halal Council), an association of
SAARC countries representing Halal Food organizations.
Asad also founded the International Halal Federation, an international body representing Halal certifiers
from all over the world, propagating to use one Halal logo for the world.
His most recent project is the Gulf Halal Center, the pioneering Halal Certification body in UAE for
Halal Certification and trade promotion of Halal certified products.
Asad is a Member of Dubai Accreditation Center (DAC) special task force on development of UAE Halal
standards for non-meat food products, Member of Pakistan Standards & Quality Control Authority special
committee on Halal Food Standards, Member of Pakistan National Accreditation special committee on
accreditation of Halal Certification agencies, Member of Chamber of Commerce & Industry sub-
committee of Halal Food Exports, Past Chairman of Federation of Pakistan Chambers of Commerce &
Industry sub-committee on Halal Products & Services.
Participated in over 40 international Halal Conferences and Trade events world wide, organized several
Halal Workshops & made Presentations on ‘HALAL AWARENESS & BRANDING’ in several Chambers,
Trade Associations, educational institutes & government forums, Asad has also organized several
International Halal Conferences & Workshops in UAE, Saudi Arabia, Pakistan, Japan, Thailand, Sudan,
Philippine, Kuwait and Australia, including the OIC Halal Congress middle east Sharjah, Saudi Food
Forum Jeddah, OIC-SMIIC Halal Assembly Islamabad, Global Halal Congress Karachi, Thailand Halal
Assembly, Sudan Halal Summit, Australia Halal Assembly and Philippine Halal Assembly.. These
international activities are serving the sole purpose of propagating Importance of Halal Certification and
the Power of Halal Branding.
Asad understands the dire need to unify the hundreds of Halal standards, followed by certification bodies
all over the world and has been a big promoter of the OIC-SMIIC Halal standards, that are official
standards of OIC (Organization of Islamic Cooperation).
His marketing perceptions drove his energies to brand promotion of Halal Concept and thus he is
contributing to the propagation of the Halal in the world.